Hotels lose direct bookings for the same reasons A free audit will identify exactly what's blocking your direct channel
Unfortunately, it often turns out that:
You pay OTA commissions even though the same room could be sold directly
You don't know why guests leave the booking engine without completing a purchase
Your website price is the same or higher than on OTAs
Your booking engine discourages reservations instead of facilitating them
Your website looks less credible than the offer on Booking.com
You have no data showing where you're losing potential customers
Check which of these areas may be limiting direct sales at your hotel.
Check which of these areas may be limiting direct sales at your hotel.